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Ali Giving adidas value

date added Tuesday 13 November, 2007

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Ali Giving adidas value
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adidas Originals MUHAMMAD ALI Limited Edition: Footwear (Ali Classic II), Track Tops and Tees Respect (Leroy NIEMAN) 01.07.2007 Confidence (Cey ADAMS) 01.08.2007 Dedication (Eric BAILEY) 01.09.2007 Giving (HVW8) 01.10.2007 Spirituality (USUGROW) 01.11.2007 Conviction (Shepard FAIREY) 01.12.2007 Ali Value Pack: Ali by adidas celebrates the legacy of Muhammad Ali - boxer, icon, humanitarian, and legend - while contemporizing both Ali and the Trefoil for a new generation or urban menswear consumers. Ali is one of the most enigmatic and charismatic figures of modern history and culture, having transcended his role as boxer, capturing the imagination and admiration of fans around the globe. He is truly and without question "The Greatest of All Time". Ali´s relationship with adidas dates back to the 1960s when he wore adidas boxing boots for some of his most memorable fights. And while Ali served as the fast-talking, king-of-the-ring inspiration for the 2004 "Impossible is Nothing" campaign, the Ali by adidas collection pays tribute to Mohammad Ali as an icon of style outside the ring first and foremost. "Ali Values Pack" The "Ali Values Pack" will be adidas most exciting story, featuring works of art by contemporary artists celebrating the values that Ali embodies: Respect, Confidence, Dedication, Conviction, Spirituality and Giving. It is adidas intent to celebrate and commemorate "The Greatest" through a very unique collaborate project that depicts each one of these core values - this collection will be the communiscation focus. The artists are: LeRoy Neiman, Cey Adams, Shepard Fairey, Eric Bailey HVW8, Usugrow. The Project: Inspired by FW07 Kickoff Travel to the Muhammad Ali Center in Louisville, Kentucky. Collaborate with 6 well known artists who will re-interpret Muhammad Ali’s six CORE VALUES into works of art. Art will be based on actual images of The Greatest himself depicting each of the CORE VALUES. Final art will be used on Track tops, T-shirts, and Footwear to create the most unique and inspiring Ali Collection to date. Finished art will go “on tour” and be exhibited at Originals Stores during product launch. Will roll out three Values per quarter for FW07. adidas Originals MUHAMMAD ALI Limited Edition: Footwear (Ali Classic II), Track Tops and Tees