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adidas Originals Spring/Summer 2008 collection

date added Friday 07 December, 2007

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adidas Originals Spring/Summer 2008 collection Celebrate Originality adidas Originals’ Spring/Summer 2008 collection is a unique selection of products and stories that all Celebrate Originality. Founder, Adi Dassler, used an open-minded approach to create specialized products for sportsmen and women of all backgrounds and interests, covering diverse sporting disciplines. This positive approach transcended sport through the use of the Trefoil logo, which became a symbol for self-expression around the world. adidas Originals provides products that allow people to celebrate authenticity, creativity and individuality each on their own terms. Combining the adidas brand’s incomparable authenticity with a contemporary outlook, adidas Originals is a holistic, modern and truly inspirational lifestyle brand. The SS08 collection includes new concepts applied to timeless designs that pay homage to our roots in sport heritage. The diverse collection includes 6 main themes referencing music, culture, the environment, and of course, sport. adidas Grün adidas Originals is proud to present adidas Grün, a collection that aims to better the environment by efficiently utilizing the natural resources of this world. With three guiding elements of “Made From”, “Recycled” and “Reground”, adidas Grün offers a range of products, including classic silhouettes like the Forum basketball sneaker and the ZX 500 runner, all made from recycled and natural materials. Handbags for Feet Handbags for Feet is a new must-have collection for all style conscious females which offers a comprehensive selection of footwear and apparel using graphics and materials inspired by luxurious handbag design. These women’s-specific footwear silhouettes come in elegant ballerina, sleek and classic models with stylish apparel to match. Original Games In 2008, Beijing will host the 29th Olympic Games. adidas has been a part of the games and their stories since 1928. The Original Games collection celebrates the greatest sporting event in the world and the most special moments in Olympic history. With country-relevant products, authentic stories and unique graphics this concept presents the Original Games in unexpected and stylish ways. Tournament Edition Since 1949, adidas has had a solid connection to the sport of tennis and some of its most colourful players such as Rod Laver, Stan Smith and Ilie Nastase. For Spring/Summer 2008, adidas Originals proudly presents the Tournament assortment which is inspired by icons of tennis, and a style taken from the golden era of the sport. This court collection reintroduces one-to-one replicas, and offers reinterpreted styles and heritage-inspired models to create a portfolio of timeless, yet contemporary products. Sounds of the City Celebrating the birthplace of influential musical genres, Sounds of the City features collaborations with music industry icons, integrated in both footwear and apparel, to create a unique collection with music as the inspiration. Tuff Gong and the Marley family, Blue Note, Motown, Jam Master Jay and Alligator Records make up the eclectic mix of musical tastes and influences of this soulful collection. Respect M.E. The Missy Elliott collection stands for positivity, empowerment, style, skills, friendship and above all, respect. Inspired by urban fashion, the Rhythm line of the Respect M.E. collection introduces VIP Hop. With all of the touches to guarantee backstage access, this season’s collection features rich PU leather details, monogram prints and VIP matte gold touches. (www.adidas.com)

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