adidas Originals Special Editions

adidas Originals Spring Summer 2008 collection
Celebrate Originality

adidas Originals’ Spring/Summer 2008 collection is a unique selection of products and stories that all Celebrate Originality. Founder, Adi Dassler, used an open-minded approach to create specialized products for sportsmen and women of all backgrounds and interests, covering diverse sporting disciplines. This positive approach transcended sport through the use of the Trefoil logo, which became a symbol for self-expression around the world.  adidas Originals provides products that allow people to celebrate authenticity, creativity and individuality each on their own terms.

Combining the adidas brand’s incomparable authenticity with a contemporary outlook, adidas Originals is a holistic, modern and truly inspirational lifestyle brand.  The SS08 collection includes new concepts applied to timeless designs that pay homage to our roots in sport heritage. The diverse collection includes 6 main themes referencing music, culture, the environment, and of course, sport. 

adidas Grün
adidas Originals is proud to present adidas Grün, a collection that aims to better the environment by efficiently utilizing the natural resources of this world.  With three guiding elements of “Made From”, “Recycled” and “Reground”, adidas Grün offers a range of products, including classic silhouettes like the Forum basketball sneaker and the ZX 500 runner, all made from recycled and natural materials.

Original Games
In 2008, Beijing will host the 29th Olympic Games.  adidas has been a part of the games and their stories since 1928. The Original Games collection celebrates the greatest sporting event in the world and the most special moments in Olympic history.  With country-relevant products, authentic stories and unique graphics this concept presents the Original Games in unexpected and stylish ways.

Ali Value Pack:
Ali by adidas celebrates the legacy of Muhammad Ali - boxer, icon, humanitarian, and legend - while contemporizing both Ali and the Trefoil for a new generation or urban menswear consumers.
Ali is one of the most enigmatic and charismatic figures of modern history and culture, having transcended his role as boxer, capturing the imagination and admiration of fans around the globe. He is truly and without question "The Greatest of All Time".
Ali´s relationship with adidas dates back to the 1960s when he wore adidas boxing boots for some of his most memorable fights. And while Ali served as the fast-talking, king-of-the-ring inspiration for the 2004 "Impossible is Nothing" campaign, the Ali by adidas collection pays tribute to Mohammad Ali as an icon of style outside the ring first and foremost.
"Ali Values Pack"
The "Ali Values Pack" will be adidas most exciting story, featuring works of art by contemporary artists celebrating the values that Ali embodies: Respect, Confidence, Dedication, Conviction, Spirituality and Giving. It is adidas intent to celebrate and commemorate "The Greatest" through a very unique collaborate project that depicts each one of these core values - this collection will be the communiscation focus. The artists are: LeRoy Neiman, Cey Adams, Shepard Fairey, Eric Bailey HVW8, Usugrow.

Tournament Edition Since 1949, adidas has had a solid connection to the sport of tennis and some of its most colourful players such as Rod Laver, Stan Smith and Ilie Nastase. For Spring/Summer 2008, adidas Originals proudly presents the Tournament assortment which is inspired by icons of tennis, and a style taken from the golden era of the sport. This court collection reintroduces one-to-one replicas, and offers reinterpreted styles and heritage-inspired models to create a portfolio of timeless, yet contemporary products. Special Editions, Special Edition, Special, Specials, Limited Editions, Limited Edition, Sneaker Specials, Special Sneaker Edition, Special Sneaker Editions.