adidas Basketball: "It TAKES 5IVE "

adidas It TAKES 5IVE – FIVE STARS WITH FIVE SIGNATURE SHOES

Adidas Basketball will start the 2006/2007 NBA (National Basketball Association)
Season with the launch of the fully integrated global brand campaign IT TAKES 5IVE. The
Campaign will run through the entire season from October 2006-June 2007 and celebrates the team (“WE”) in Basketball. We put together a team of 5 great players and dedicated a special signature shoe to each of them. Every signature shoe was developed and designed in collaboration with the athlete.

CHAUNCEY BILLUPS
(CETROIT PISTONS)
C-BILLUPS
First All-Star-Team in 2006
Became the sixth player in franchise history to score over 1,000 post- season points in 2005

KEVIN GARNETT
(MINNESOTA TIMBERWOLVES)
KG BOUNCE
Six time All-Star, five time First All-Star-Team and member of the 2000 US Olympic Gold Medal winning team
2004 NBA MVP

TRACY MCGRADY
(HOUSTON ROCKETS)
T-MAC 6
T-MAC won the NBA scoring title in 2002/2003
Voted to the All-NBA First-Team in 2001/2002 and 2002/2003

GILBERT ARENAS
(WASHINGTON WIZARDS)
GIL ZERO
2006 NBA Eastern Conference All-Star-Team
2004/2005 All-NBA Third-Team

TIM DUNCAN
(SAN ANTONIO SPURS)
OC STEALTH
1997 NBA Rookie of the Year
Tim led the Spurs to NBA Championships in 1999 and 2003