adicolor 2006: Self expression and customization adicolor: "Stan Smith CF M W 4" Goofy (white) adidas Originals 
Special Limited Edition Ever since Walt Disney launched Goofy in the 1930s he has been the funniest, most awkward, toothiest, good-spirited dog with such a loveable manner making him popular among all. Goofy's positive attitude "I'll try anything" was the motto for the "Sport Goofy" sports programme in the eighties. The project, which naturally developed from an introductory series which began in 1941, was named after the official mascot of the French Olympics Team. The German Sports Association supported him and even the mascot of the Juniors Tennis ITB WM was drawn along his lines.
In 1983, also the year in which the adicolor concept was launched, adidas was requested to participate in an unusual joint project with the Walt Disney Company and the ITB with the aim of enhancing the interest for tennis among teenagers. This is how the world-famous, generally popular figure became the supporter of sports. His message: No matter whether you win or lose – simply stand up, try and above all have fun.
The Stan Smith Comfort, named after the legendary American tennis player, is an absolute adidas classic. Goofy's connection to tennis was what made it decisive and an absolute MUST for Goofy to be represented on this model. A sketched Goofy drawing a self-portrait can also be seen on this shoe. On the other side of the shoe a reverse image can be seen. The model has been reworked and Goofy is found in pencil graphics on the Velcro fastener and on the heel straps. Furthermore, this model has an unusual, semi-transparent sole through which you can see a laughing Goofy. Thanks to the adicolor pens (6 pieces) supplied with every product a selective design is possible, not to forget the exclusive "Sport Goofy" post card.Quantities: 25000
Herzogenaurach, November 2005– In Spring/Summer 2006 adidas Originals brings back an iconic footwear concept that celebrates the touchpoints of self expression, customization and unlimited personal involvement: adicolor. In two main bursts the Sport Heritage division re-introduces a classic collection of customizable footwear and takes a step forward by adding apparel and accessories to the capsule collection.The original adicolor concept was launched onto the sportswear market at the Ispo Fair in Munich in 1983. At this time adidas offered pure white footwear models with specially created quick drying and weatherproof pens. This innovative approach to training shoes allowed every consumer to interact and produce their very own pair of sneakers. For this reason the shoes from this collection have achieved cult status.To reflect the endless style possibilities of adicolor, the range of 2006 will be enhanced by a set of comprehensive, sophisticated customization tools ranging from felt-tip pens to spray paints and more. In addition, the adicolor collection will be divided in two major parts, the White Series which refers back to the original concept and the innovative Colour Series. The latter will feature a number of collaborations as adidas Originals has teamed up with a diverse group of partners, all icons from the world of fashion and art.As the authentic customization concept, adicolor stands for personal expression that encourages creativity. The adicolor products are rolling out in retail over the course of three months, starting on March 4th, 2006. The different models are available through various distribution channels and cover a range of price levels. 
“For those colours which you wish to be beautiful, always first prepare a pure white ground.”
Leonardo da Vinci |
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